3F - Fit, Form, Function

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Liv/giant is a cycling brand dedicated solely to the female rider. The bikes, gear and apparel of Liv/giant are designed and developed by women, for women, to meet the specific needs of all female riders.
It doesn’t matter if you have years of experience or have never ridden before. Whatever your background, wherever you live, and whatever type of riding you aspire to, Liv/giant empowers you to take on new challenges. It gives women the means and motivation to enjoy the journey and celebrate their own individual style.
The products bearing the Liv/giant logo are as diverse as the people they’re created for. Some are designed for serious athletes. Others help you fit cycling into your busy lifestyle. All are made to move you. To strike the perfect balance between fit, form and function, and to inspire you to make cycling part of a happy, healthy lifestyle.

Fit, Form, Function

The 3F design philosophy, which stands for “Fit, Form, Function,” keeps Liv/giant engineers and designers focused on three key characteristics in every bike.


Liv/giant bikes are designed specifically for the unique ergonomic needs of women. Custom designs are implemented for bike frames, components and apparel. Examples include frame geometry, specially designed saddles, handlebars and other components, and women’sspecific apparel.


While our engineers determine the key factors of a bike’s performance—frame material, geometry, integration—it’s the designers’ job to boost those less tangible qualities that give it appeal. We aim for beautifully crafted, organic lines and shapes, and stylish colors and graphics.


Every Liv/giant bike is designed to serve the unique needs of women riders for a particular purpose. Performance bikes are developed using feedback from professional racers. Sport bikes are tuned to make every ride zippy yet comfortable. And lifestyle bikes have integrated features such as fenders, racks and baskets.